Coffee Trends to Watch for in 2025

Whether you’re a passionate coffee enthusiast, a career-minded barista, or the owner of a local cafe, following the coffee industry’s ongoing evolution empowers you to keep up with the coffee community’s ever-changing tastes.

While many aspects of coffee culture are steeped in heritage and tradition and have remained relatively unchanged over the years, the business side is in a constant state of progression. In 2025, we can assume that trends will be heavily influenced by climate and wellness, as well as emerging technologies.

At Ebru Coffee, we strive to be a dependable and informative resource for coffee enthusiasts and coffee business owners alike. From our in-person coffee events to our coffee-centric blog, we’re constantly exploring and igniting new coffee business trends. Here’s a look at what 2025 has in store.

1. Climate-Resilient Coffee Varieties

Arabica and Robusta coffee varieties have long dominated the scene, and that’s not going to change anytime soon. However, we’re likely to see an influx of lesser-known coffee bean varieties that are able to withstand increasingly harsh environmental conditions, such as drought, excessive heat, excessive rainfall, and other erratic weather patterns.

Liberica and Excelsa are two up-and-coming varieties that are quickly gaining popularity, not only because the plants are hardy and resilient, but because they bring unique flavors and aromas to the table.

2. Innovative Farming Practices

2025’s coffee trends will likely be influenced by farming practices that are being implemented as a response to climate change. Genetic research allows farmers to pick low-risk varieties, while crossbreeding hybrid strains lets growers fine-tune and strengthen their crops with new genes that increase heat resistance and drought tolerance.

For example, World Coffee Research (WCR) is leading the Innovea Project, which is a worldwide collaborative effort that aims to use breeding programs to hasten the genetic improvement of coffee varieties, with a long-term goal of future-proofing the industry.

3. A Broader Push for Sustainability

Embracing sustainable business practices certainly isn’t only prevalent in the coffee industry, but it’s still undeniably one of the fastest-growing coffee business trends. In addition to taking steps to keep farms operational in the face of rising environmental challenges, many coffee businesses are transitioning to more sustainable business practices as a response to consumer demand. Coffee enthusiasts tend to be mindful people who care about the origins of their favorite drink.

4. Carbon-Neutral Brands

Beyond sustainability, many coffee brands are striving to become carbon-neutral. Many are switching to more energy-efficient equipment, implementing more hands-on agricultural practices, using more natural resources, investing in carbon offsetting schemes, diverting waste away from landfills, and using recyclable and biodegradable packaging.

5. Coffee as a Circular Economy Player

Coffee’s role as part of a circular economy isn’t necessarily one of the latest coffee trends, as plenty of coffee businesses have been operating in a circular economy for many years, but it’s rapidly gaining momentum due to climate change. Coffee producers are seeking ways to reduce and reuse waste, such as transforming coffee crop byproducts into textiles or biofuel.

6. The Rise of “Beanless” Coffee

Although purists are unlikely to embrace “beanless” coffee—a coffee substitute made from various upcycled ingredients like seeds, legumes, fruit, and synthetic caffeine—it’s worth mentioning. These coffee-like drinks aim to reduce carbon footprints and combat deforestation.

7. Wellness Marketing

As more and more people actively seek out natural wellness products, we can expect coffee business trends to follow suit. Studies have shown that drinking coffee can improve one’s wellness in a number of ways, including supporting gut microbiome health, reducing the risk of chronic diseases, and improving cognitive function. We’re likely to see more coffee companies incorporating those benefits into their marketing strategies.

8. Wellness-Focused Ingredients

In addition to spreading awareness about the health benefits of coffee, we’re likely to see more coffee products with ingredients that promote wellness, such as miso, mushrooms, adaptogens, and probiotics. Those infused coffees aren’t for everyone, but some people appreciate having a wellness boost in their morning cup.

9. AI Technology

AI (artificial intelligence) technology has become ubiquitous in virtually all industries, and coffee is no exception. We’re likely to see AI-driven coffee trends, such as coffee equipment that optimizes results in real time—think intelligent roasters that know exactly when to stop roasting or home coffee machines that know the user’s preferences and seamlessly adapt to different brewing methods.

AI-powered coffee apps will likely become more common, as well. These apps may be used by cafe owners to provide personalized suggestions based on customers’ previous orders and predict when demand will rise and fall, for example. Predictive algorithms could be used to help cafes develop waste management strategies and optimize their approach to inventory management.

10. Coffee Tourism and Luxury Experiences

As coffee business trends catch on, we can expect fervent coffee aficionados to actively seek them out. Today’s coffee enthusiasts are becoming increasingly interested in the origins and stories behind their favorite beverages. For that reason, coffee tourism is likely to rise as they combine two popular passions: coffee and travel.

For the same reason, we’ll probably start to see a rise in ultra-luxury coffee experiences at both local and global levels. Much like wine tasting, many coffee enthusiasts are willing to pay a premium for a truly unforgettable experience, such as tasting rare beans and coffees made with experimental brewing techniques.

Discover Your New Favorite Coffee for 2025

Coffee trends will come and go, but top-quality specialty coffee beans will always be what keeps coffee enthusiasts coming back. This year, why not treat yourself to the finest single-origin coffees sourced from all around the globe? You can always depend on Ebru Coffee for the latest and great coffees. Grab your go-to, and try something new!